Partners across the pond: the Trade and Technology Council (TTC) was established in 2021 as a diplomatic forum to coordinate technology and trade policy between the United States (US) and the European Union (EU). Considering the previous attempt at strengthening EU-US trade relations, the Transatlantic Trade and Investment Partnership (TTIP), was criticised for lacking labour, environmental, and data privacy standards, to what extent and how should the EU pursue a trade and technology partnership with the US?