IMCO I

Not every shade of green is as green: As the consumer demand for a more sustainable industry is on the rise, companies are playing into the market and wrongly advertising certain products as sustainable, a term coined as ‘greenwashing.’ Greenwashing brings a false sense of progress and security and misleads consumers trying to buy sustainable products. With the fashion industry being the second biggest polluter worldwide, how can the EU ensure truthful advertising and valuable change being made in the industry?


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