European policies on the digital economy, including the recently-introduced General Data Protection Regulation (GDPR) and the recent proposal for “fair taxation of the digital economy”, offer users control over their personal data and European nations compensation for the use of their citizens’ data. At the same time, this poses a high cost to companies in the space and risks the competitiveness and growth of Europe’s tech sector, especially with legislation so open to interpretation. How should countries continue to safeguard citizens’ rights to privacy, security, and consumer choice while remaining committed to the growth of its digital economy?